Evolution Wellness, Asia’s leading health club operator whose portfolio of brands also includes Celebrity Fitness and Fitness First, has appointed Fitness Business Sales to bring premium boutique gym brand, FIRE Fitness, to Australia.

Since launching in Malaysia in 2015, FIRE Fitness has established a leading position in the local premium boutique segment, delivering some of the most popular boutique fitness class experiences in today’s market. Across the four FIRE Fitness clubs (or ‘FIREStations’) in Malaysia, classes are delivered both virtually and live in-club. These include BARRE, FORCE, RIDE, STRIDE, and STRIKE and these signature programs boast time-efficiency and formats that combine multiple exercise modalities to deliver results. In fact, 80 per cent of Signature classes are fusion classes; for example, STRIDE is a blend of treadmill running, weight training, and bodyweight movements; STRIKE sees treadmill work replaced with boxing moves; while RIDE Yoga combines high intensity bike sprints, followed by a power yoga segment to enable participants to enjoy a unique blend of HIIT cycling with the calmness of yoga.

Damien Bain, Co-Founder and Director of Fitness Business Sales said, “Our appointment to roll out this unique and popular fitness brand on Australian shores is really exciting. The success FIRE has already gained in Southeast Asia, as well as its popularity via virtual classes, among participants from all over the globe – including Australia – is a surefire indicator of the positive response we’re anticipating, to the local launch of this boutique fitness brand.”

Fitness Business Sales will release Australian sites shortly, and the first ten locations to join the FIRE brand will be eligible for an exclusive offer. To find out more about FIRE Fitness and how you can be among the first to be involved in the Australian rollout, phone Damien Bain on 0414 738 461 or email fitness-business-sales.com.au.

About Fitness Business Sales

With over 20 years’ experience in the fitness industry, the team at Fitness Business Sales (FBS) specialise in assisting gym owners increase the profitability of their business, whether their goal is to grow, run, or sell a business for the best return possible. Using a unique business appraisal tool, FBS will complete a detailed assessment of your business that will accurately identify your current reality, your opportunities, and the gaps between. The consultants at FBS are passionate about your success, which is why we take the time to truly understand your business right from the very beginning. We are natural problem-solvers and leverage our wealth of networks, market knowledge and industry insights to assist our clients. If you have been considering the sale of your gym and are wondering how the process works, how you can get the best return and what you need to do before going to market visit fitness-business-sales.com.au and then drop us a line – we can help.

About Evolution Wellness

Evolution Wellness was established in 2017 following the coming together of two of Southeast Asia’s best-known fitness brands – Celebrity Fitness and Fitness First – to form one of the largest, wholly-owned fitness club networks in the region. As the name suggests, Evolution Wellness is on a journey from ‘fitness to wellness’; is dedicated to developing a comprehensive wellness ecosystem, and supporting its members and customers to become the best version of themselves. Today, the Evolution Wellness portfolio comprises five fitness and one wellness brand, each bearing its own identity and appeal as well as a proprietary membership management system, Circuit™.


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