Your Fitness
Business Specialists

Damien is the founder and Director of Fitness Business Sales (FBS) which he launched in Nov 2020.  Damien launched FBS as he saw a gap in the market for a business that would provide industry experience and service in Startups, Exit plans, franchise recruitment and growth for National Brands. The FBS team works with around 9 National Brands in franchise recruitment and over 15 other clients in exits, consulting and start ups. Damien is an executive leader with more than 23 years’ experience in multiple industries, after having successfully managed portfolios in excess of $120 million in revenue, and staffing of up to 1,200. Damien has a demonstrated history working in the health and leisure industries across both global and national footprints including owning his own health club and managing the opening of more than 64 clubs for various brands across Australia such as Fitness First, Genesis, Belgravia Leisure, Beach House Fitness and bringing Fire Fit to the Australian Market.

Paul Harvey is a highly qualified fitness professional with extensive staff, club and state management experience having filled numerous roles over a twelve-year period with Fitness First. Harvey was also consistently the top performer for NSW North State for a number of years.

My operational skills and previous results ensure I am well positioned to support others in the industry to achieve more in their existing and new businesses. My skillsets are highly complementary to those within the existing Fitness Business Sales team, so this opportunity to come on board and help drive the success of our partners, clients and ultimately the industry through our combined network, skills and exit strategy expertise is extremely exciting.

Kristina is our Social Media Manager, as well as assisting with Operations Support.

Kristina is vastly experienced when it comes to social media campaigns, whether it be on Facebook or Instagram. Her focus is to build the profile of businesses, expanding their exposure, as well as obtaining leads that result in sales.

“Understanding social media is key in the development of any fitness business. People in the industry are heavily connected through social media, meaning that high quality socials are essential to any fitness business”

A 25-year veteran of the fitness industry in Australia and the US, Master Trainer, and Nutritionist Mark has climbed the ranks from stand-alone Personal Trainer to the Global Performance Director for F45 Training and Operations Director at Air Locker Training.

Mark has carved a niche for implementing customer-centric business operations processes that take the intimidation out of sales for fitness professionals.

Mark has run numerous highly successful independent and franchise studios of his, and coaches business owners to either turn around or grow their business from good to great. All processes have been tested and proven successful in his own studios before being implemented elsewhere, so there’s no guesswork in his methods.

Mark has more recently transitioned to business broking with Australia’s biggest fitness brokerage, where he has helped the company to the most successful year in its history.

Mark’s vision is to assist business owner’s maximizing their profits prior to sale to achieve the best possible result for their exit.

Kelly launched the Words Social Marketing Agency out of Queensland’s Gold Coast in 2019, vowing to deliver the highest quality returns for clients in the fitness and hospitality sectors with a genuine, no-smoke-and-mirrors approach, to shake up what business owners have come to expect from a traditional marketing agency. Several years on, she and her team are continuing to level up the industry, with world-class paid, organic and creative services.

Covering all bases in the digital marketing realm, the W Social team design, build and execute marketing strategies, tailored around each brand story and trajectory.

Their team of thirsty specialists deliver: Social media content, UGC, collaboration negotiation + management, community management, organic engagement, cross-platform reporting, live event social coverage, digital marketing advisory, Instagram ads, Facebook ads, LinkedIn ads, Google ads, Google My Business management, photography, videography, post-production editing, Reels creation, animation, brand design, print + digital graphic design, website design, website development, SEO, copywriting, copy editing, email marketing, event + activation management, special campaign curation, community outreach programs, giveaway design + management, lead collection/nurture/management, one-on-one or team social marketing training, internal business digital procedures build, public relations, booking platform + CRM setup / technical support, high-level Business Manager work and Meta asset retrieval.

Despite the growing size of the operation, all clients enjoy a direct line with the agency owner. Much of the agency’s success can be attributed to a consistent emphasis on performance data, along with a relentless drive for finding bold new ways to capture and deliver content.