Your Fitness
Business Specialists

Industry leaders taking you from start up and franchise expansion to exiting on your terms


Franchise your Business
Buy a Franchise
Recruit for more Franchisees


Find out the real value of your business
Receive a Full Appraisal Report
Plan your Exit


Existing Fitness businesses for sale, ranging from boutique offerings to large Box full Service clubs.

Who We’ve Worked With

Why Work With US

Industry Professionals with Extensive Experience

Work With A Specialist

The team at Fitness Business Sales have extensive experience in multi-site operations, this includes everything from site selection, pre sales and launch right through to exit planning and sale. Whichever stage you are at and whatever you and your business need we have the experience and knowledge to assist you. The diverse range of brands that we have worked with over many years has given us a unique and constantly changing insight into the industry that we love. Working alongside a specialist from the FBS team will allow you to harness this knowledge and insight, this will help you to execute your vision quickly and more effectively than you could on your own.

Save Time

The benefits of having a coach or consultant on your team is something that we all understand in the Fitness industry. The way that we work with you is similar to the way that a good fitness trainer or coach will work with a 1:1 client. Our initial assessment of your business as well as your personal goals and needs will allow us to work out a specific plan designed just for you. Based on this plan we can be as involved as you would like us to be. As with Personal Training, if you are looking to fast track your results then working alongside one of our specialists is going to speed up the process. We understand that all of client’s needs are different, our solutions are tailored to meet your individual requirements.

Save Money & Build More Value

Let us help you to avoid the “trial and error” approach to starting, running and growing your business. With insight across the entire industry our experts know what works and what doesn’t, take the guesswork out of your decision making by having on of our experts in your corner. All if the strategies that we use and advise on have a long-term aim of building you a solid business with a clear exit plan. As we work through all aspects of improving your business we remain focussed on driving the value of your asset. Regardless of whether you have any thought of selling or not understanding and driving the current and ongoing value of your business is crucial.

What We Offer

Our Services

Start Up

We support you in creating simple systems to operate your business as well as training that will empower you and your team. We also support financial and legal preparations.

Franchise Growth

Our experience and expertise in multi-site growth allows for you to expand your vision and product to a scalable brand. Our team will assist in streamlining every aspect to ensure there is consistency across every location in operations, brand, compliance and uniformity.

Franchise Recruitment

This involves taking over all incoming leads that are interested in becoming a part of your franchise. Our skilled and experienced team, will guide leads through the entire sale process through to and including, contract signing a new franchisee. Should you be new to this process as a franchisor, we are also here to help refine your processes and systems to ensure the best possible candidates are coming through the sale pipeline. We have the additional option to include site selection and preparation. We understand that picking the perfect location is paramount in growing your brand and its awareness in any new community.

Sell Your Business

When the time comes for you to exit your business we can help you with the sales process from start to finish. We make sure that you sell for the best price and in the shortest timeframe. We are there to guide you through every stage of the sale, from the planning and preparation right through to marketing, qualifying leads and negotiating on your behalf. We work hard to get you the result that you deserve.

Our Partners

“Engaging industry professionals with the extensive experience these guys have, has ensured our franchise growth plans are being executed with quality systems and hassle Free for myself as the franchisor. We have just landed presence now in Melbourne and this was one of the key focuses we had when we engaged this team! Look forward to more growth in 2021.”

Alan Sacharowitz

Infinite Cycle

I knew we needed stronger structures and sales processes, so when I connected with Damien Bain from Fitness Business Sales (FBS), it became very clear that they were the solution to levelling up our growth and success.

“Damien has helped us, as a company, to move forward and achieve massive growth. He has created and implemented a complete franchise structure, and provided unwavering support from the ground up. He has fully reviewed our sales and marketing systems, and as a result we now have plans in place to expand to 60 studios in the next 5 years. Damien and his team have been absolutely amazing for the MPF brand, and we know this is just the tip of the iceberg for what’s in store.”

Simon Bryce

Founder, Mission Possible Fitness

I’ve known and worked with Damien in the past and needed assistance to help grow our brand. His firm marketed our company and not only did they get more inquiries than what we realised we are well ahead of target. I highly recommend his firm.”

Nathan James

Director, Fitness Cartel Australia

“Working with the FBS team has been invaluable to my business. Their knowledge of the industry is unparalleled and I would recommend them to anyone.”

Nathan Zajac

Director, ENZED Fitness

“Paul from Fitness Business Sales helped me find a buyer for my studio in 4 short months! – way faster than I had expected in a tough market. Throughout the process, Paul was transparent, kept me in the loop with what was happening on a weekly basis, and was very helpful with sales tips on warm leads. He’s knowledgeable and professional, and most of all, he is contact-able!

The other brokers I looked at transacted businesses from all industries, whereas FBS specializes in fitness businesses. I believe that specialization helped me to find the right buyer for my studio a lot quicker.”


Studio Director, Leap Health and Wellbeing

Who We Are

Meet The Team

Get in touch with our specialists.

Damien Bain

Position: Managing Director
Phone: +61 414 738 461

Damien is the founder and Director of Fitness Business Sales (FBS) which he launched in Nov 2020.  Damien launched FBS as he saw a gap in the market for a business that would provide industry experience and service in Startups, Exit plans, franchise recruitment and growth for National Brands. The FBS team works with around 9 National Brands in franchise recruitment and over 15 other clients in exits, consulting and start ups. Damien is an executive leader with more than 23 years’ experience in multiple industries, after having successfully managed portfolios in excess of $120 million in revenue, and staffing of up to 1,200. Damien has a demonstrated history working in the health and leisure industries across both global and national footprints including owning his own health club and managing the opening of more than 64 clubs for various brands across Australia such as Fitness First, Genesis, Belgravia Leisure, Beach House Fitness and bringing Fire Fit to the Australian Market.

Damien is the founder and Director of Fitness Business Sales...

Damien Bain

Managing Director

Paul Harvey

Position: Senior Business Advisor
Phone: +61 403 921 550

Paul Harvey is a highly qualified fitness professional with extensive staff, club and state management experience having filled numerous roles over a twelve-year period with Fitness First. Harvey was also consistently the top performer for NSW North State for a number of years.

My operational skills and previous results ensure I am well positioned to support others in the industry to achieve more in their existing and new businesses. My skillsets are highly complementary to those within the existing Fitness Business Sales team, so this opportunity to come on board and help drive the success of our partners, clients and ultimately the industry through our combined network, skills and exit strategy expertise is extremely exciting.

Paul Harvey is a highly qualified fitness professional with extensive...

Paul Harvey

Senior Business Advisor

Kristina Nomavirs

Position: Social Media Manager

Kristina is our Social Media Manager, as well as assisting with Operations Support.

Kristina is vastly experienced when it comes to social media campaigns, whether it be on Facebook or Instagram. Her focus is to build the profile of businesses, expanding their exposure, as well as obtaining leads that result in sales.

“Understanding social media is key in the development of any fitness business. People in the industry are heavily connected through social media, meaning that high quality socials are essential to any fitness business”

Kristina is our Social Media Manager, as well as assisting...

Kristina Nomavirs

Social Media Manager
Mark Richardson

Mark Richardson

Position: Senior Business Specialist

A 25-year veteran of the fitness industry in Australia and the US, Master Trainer, and Nutritionist Mark has climbed the ranks from stand-alone Personal Trainer to the Global Performance Director for F45 Training and Operations Director at Air Locker Training.

Mark has carved a niche for implementing customer-centric business operations processes that take the intimidation out of sales for fitness professionals.

Mark has run numerous highly successful independent and franchise studios of his, and coaches business owners to either turn around or grow their business from good to great. All processes have been tested and proven successful in his own studios before being implemented elsewhere, so there’s no guesswork in his methods.

Mark has more recently transitioned to business broking with Australia’s biggest fitness brokerage, where he has helped the company to the most successful year in its history.

Mark’s vision is to assist business owner’s maximizing their profits prior to sale to achieve the best possible result for their exit.

Mark Richardson

A 25-year veteran of the fitness industry in Australia and...

Mark Richardson

Senior Business Specialist
Kelly Campbell

Kelly Campbell

Position: Digital Marketing Expert Word | Social Media Marketing

Kelly launched the Words Social Marketing Agency out of Queensland’s Gold Coast in 2019, vowing to deliver the highest quality returns for clients in the fitness and hospitality sectors with a genuine, no-smoke-and-mirrors approach, to shake up what business owners have come to expect from a traditional marketing agency. Several years on, she and her team are continuing to level up the industry, with world-class paid, organic and creative services.

Covering all bases in the digital marketing realm, the W Social team design, build and execute marketing strategies, tailored around each brand story and trajectory.

Their team of thirsty specialists deliver: Social media content, UGC, collaboration negotiation + management, community management, organic engagement, cross-platform reporting, live event social coverage, digital marketing advisory, Instagram ads, Facebook ads, LinkedIn ads, Google ads, Google My Business management, photography, videography, post-production editing, Reels creation, animation, brand design, print + digital graphic design, website design, website development, SEO, copywriting, copy editing, email marketing, event + activation management, special campaign curation, community outreach programs, giveaway design + management, lead collection/nurture/management, one-on-one or team social marketing training, internal business digital procedures build, public relations, booking platform + CRM setup / technical support, high-level Business Manager work and Meta asset retrieval.

Despite the growing size of the operation, all clients enjoy a direct line with the agency owner. Much of the agency’s success can be attributed to a consistent emphasis on performance data, along with a relentless drive for finding bold new ways to capture and deliver content.

Kelly Campbell

Kelly launched the Words Social Marketing Agency out of Queensland’s...

Kelly Campbell

Digital Marketing Expert Word | Social Media Marketing


The latest press releases from FBS.

Contact Us

0414 738 461

Suite 56, Level 1/1-5 Link Road Zetland NSW 2017

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